ABC’s Queens tops the Promo Mojo ranker for the week ended Oct. 24, marking the third week in a row the new musical drama is TV’s most-promoted show.
CBS once again takes second place for The Equalizer — as well as third place for Ghosts.
(CBS snagged third place last week as well, but it was to promote CSI: Vegas.)
The one cable network in the mix, HGTV, hypes the 16th season of Love It or List It in fourth place, while ABC gives some love to season 18 of The Bachelorette in fifth.
Notably, The Equalizerspot has the week’s highest iSpot Attention Index (127), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org.
1) Queens, ABC
Interruption Rate: 1.34%
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 89%, Local 8%, VOD/OTT 3%
In-network Value: $2,154,900
Out-of-network Est. Spend: $883,422
2) The Equalizer, CBS
Interruption Rate: 1.00%
Attention Index: 127 (27% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $3,164,778
Out-of-network Est. Spend: $88,441
3) Ghosts, CBS
Interruption Rate: 1.45%
Attention Index: 93 (7% more interruptions than avg.)
Imp. Types: National 90%, Local 7%, VOD/OTT 3%
In-network Value: $3,402,795
Out-of-network Est. Spend: $194,338
4) Love It or List It, HGTV
Interruption Rate: 1.65%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $922,960
Out-of-network Est. Spend: $0.00
5) The Bachelorette, ABC
Interruption Rate: 0.89%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 85%, Local 12%, VOD/OTT 3%
In-network Value: $918,131
Out-of-network Est. Spend: $329,135
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).