ABC’s high-powered new drama Rebel, starring Katey Sagal, John Corbett and Andy Garcia, leads the Promo Mojo ranker in the week ended Sunday, April 4, with nearly 306 million TV ad impressions, according to TV ad measurement and attribution firm iSpot.tv.
Broadcasters took three of the five spots on this week’s list, with ABC also grabbing third place for new comedy Home Economics, starring Topher Grace, while fellow traditional broadcaster NBC takes second to hype both Law & Order: SVU and spin-off Law & Order: Organized Crime.
Cable networks round out this week’s ranking, with Disney Channel giving some love to its mascot, Mickey Mouse, in a Mickey Mornings spot in fourth place, and TBS promoting new sitcom Chad in fifth.
Notably, the Home Economics spot has the highest iSpot Attention Index (125) in this week’s ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.
1) Rebel, ABC
Interruption Rate: 1.39%
Attention Index: 124 (24% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $2,128,812
Out-of-network Est. Spend: $619,423
2) Law & Order: SVU | Law & Order: Organized Crime, NBC
Interruption Rate: 1.57%
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $1,599,295
Out-of-network Est. Spend: $839,665
3) Home Economics, ABC
Interruption Rate: 1.34%
Attention Index: 125 (25% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $2,328,580
Out-of-network Est. Spend: $586,872
4) Mickey Mornings, Disney Channel
Interruption Rate: 5.13%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $2,072,279
Out-of-network Est. Spend: $0.00
5) Chad, TBS
Interruption Rate: 2.30%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $2,146,892
Out-of-network Est. Spend: $406,392
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - Definition: The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).