NBC marks three weeks at the top of the Promo Mojo ranker in the final week before the start of the 2022 Beijing Winter Olympics. The games begin Friday, February 4 and continue until Sunday, February 20.
ABC and CBS also stayed on the list in the week ended Sunday, January 30, with ABC in second place with new family drama PromisedLand, about a Latino family that runs a vineyard in Napa, and CBS in fifth with the third season of Celebrity Big Brother.
Rounding out the ranking: Comedy Central, which celebrates the 25th season of South Park in third place, and Hallmark Channel, which gives some love to its new original romantic movie Butlers in Love in fourth.
Brief by Promax has partnered with Broadcasting & Cableand iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions may be updated in iSpot’s database as additional airings information becomes available.
1) 2022 Beijing Winter Olympics, NBC
Interruption Rate: 2.65%
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $2,902,134
Out-of-network Est. Spend: $905,522
2) Promised Land, ABC
Interruption Rate: 1.30%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,014,857
Out-of-network Est. Spend: $874,860
3) South Park, Comedy Central
Interruption Rate: 2.97%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $754,349
Out-of-network Est. Spend: $203,188
4) Butlers in Love, Hallmark Channel
Interruption Rate: 5.51%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,213,843
Out-of-network Est. Spend: $0.00
5) Celebrity Big Brother, CBS
Interruption Rate: 1.46%
Attention Index: 71 (29% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $3,780,844
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).