ABC’s new drama Alaska Daily, which premiered Thursday, October 6, tops the Promo Mojo ranker for the week ended Oct. 9, making it TV’s most promoted show.
ABC is joined by the other Big Four traditional broadcast networks: CBS, with new drama Fire Country in second; NBC, with returning primordial drama La Brea and new Quantum Leap reboot in third and fourth; and Fox, with Susan Sarandon-starrer Monarch in fifth.
Notably, Fire Country, which is inspired by star Max Thierot’s own upbringing in fire-prone Northern California, scores the week’s highest iSpot Attention Index (122), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Images of AlaskaDaily courtesy of ABC]
1) Alaska Daily, ABC
Interruption Rate: 1.68%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $2,933,808
Out-of-network Est. Spend: $1,051,690
2) Fire Country, CBS
Interruption Rate: 1.06%
Attention Index: 122 (22% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $2,776,179
Out-of-network Est. Spend: $226,295
3) La Brea, NBC
Interruption Rate: 1.36%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $2,923,449
Out-of-network Est. Spend: $384,217
4) Quantum Leap, NBC
Interruption Rate: 1.27%
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $2,489,924
Out-of-network Est. Spend: $26,010
5) Monarch, Fox
Interruption Rate: 0.97%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 88%, Local 9%, VOD/OTT 3%
In-network Value: $2,245,807
Out-of-network Est. Spend: $319,763
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).