Hallmark Channel’s new original movie We Wish You a Married Christmas — part of the network’s “Countdown to Christmas” programming block — tops the Promo Mojo ranker for the week ended October 23, making it TV’s most promoted program. Last week’s chart-topper, ABC’s new drama Alaska Daily, drops into second place.
Cable networks have the edge in this week’s ranking, with Hallmark Channel joined by TBS, which gives some love to MLB Postseason 2022 in third place, and Paramount Network, which promotes the upcoming fifth season of Yellowstone in fourth.
Rounding out the ranking is CBS, with new – and picked up for a full season – drama Fire Country in fifth.
Notably, Yellowstonescores the highest iSpot Attention Index (124) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) We Wish You a Married Christmas, Hallmark Channel
Interruption Rate: 3.05%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,235,945
Out-of-network Est. Spend: $84,786
2) Alaska Daily, ABC
Interruption Rate: 1.40%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $1,296,057
Out-of-network Est. Spend: $521,071
3) MLB Postseason 2022, TBS
Interruption Rate: 1.16%
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $858,618
Out-of-network Est. Spend: $344,720
4) Yellowstone, Paramount Network
Interruption Rate: 2.79%
Attention Index: 124 (24% fewer interruptions than avg.)
Imp. Types: National 95%, Local 2%, VOD/OTT 3%
In-network Value: $1,040,108
Out-of-network Est. Spend: $0.00
5) Fire Country, CBS
Interruption Rate: 1.35%
Attention Index: 109 (9% fewer interruptions than avg.)
Imp. Types: National 91%, Local 6%, VOD/OTT 3%
In-network Value: $1,502,592
Out-of-network Est. Spend: $131,227
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).