CNN blasts its way to the top of the Promo Mojo ranker in the week ended Nov. 8 with a spot promoting its political podcasts that hit 813.5 million TV ad impressions. Second place also goes to a news organization with Fox News plugging the Fox News app.

Traditional broadcast networks offer some distraction from the relentless news cycle, with ABC’s new drama Big Sky in third place, and Fox’s The Masked Singer in fourth. Discovery and its siblings — including Animal Planet, HGTV and Food Network — again make the list with its general promo for the Discovery nets’ wide range of lifestyle programming (“Whatever you’re into, it’s on the Discovery family of networks”) in fifth.

Besides scoring first place, CNN also earned the highest iSpot Attention Index (116) in this week’s ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.

1) CNN political podcasts, CNN

Impressions: 813,531,897
Completion Rate: 98.47
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,168,504
Out-of-network Est. Spend: $70,761

2) Fox News app, Fox News

Impressions: 359,700,175
Completion Rate: 98.74
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $498,730
Out-of-network Est. Spend: $6,164

3) Big Sky, ABC

Impressions: 237,025,688
Completion Rate: 98.24
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $3,725,177
Out-of-network Est. Spend: $995,519

4) The Masked Singer, Fox

Impressions: 232,292,766
Completion Rate: 98.37
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 85%, Local 13%, VOD/OTT 2%
In-network Value: $2,590,183
Out-of-network Est. Spend: $652,964

5) Discovery family of networks, Discovery Inc.

Impressions: 202,657,229
Completion Rate: 98.42
Attention Index: 100
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,058,162
Out-of-network Est. Spend: $0.00

Data provided by, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: abc big sky cnn discovery fox fox news promo mojo the masked singer

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