Discovery’s Shark Weektops the Promo Mojo ranker for the week ended July 30, making it TV’s most promoted programming for a third week in a row. Discovery also grabs third place to promote new reality competition Survive the Raft.
Rounding out the ranking: CBS, which drums up excitement for the new season of Big Brother in second place; MTV, which hypes Jersey Shore: Family Vacation in fourth; and ABC, which gives some love to Good Morning America in fifth.
Notably, Big Brother has the highest iSpot Attention Index (125) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) Shark Week, Discovery
Interruption Rate: 1.66%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,663,172
Out-of-network Est. Spend: $76,133
2) Big Brother, CBS
Interruption Rate: 1.00%
Attention Index: 125 (25% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,597,572
Out-of-network Est. Spend: $31,728
3) Survive the Raft, Discovery
Interruption Rate: 1.25%
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $727,939
Out-of-network Est. Spend: $0.00
4) Jersey Shore: Family Vacation, MTV
Interruption Rate: 3.07%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 97%, Local 1%, VOD/OTT 2%
In-network Value: $809,312
Out-of-network Est. Spend: $26,867
5) Good Morning America, ABC
Interruption Rate: 1.57%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $701,612
Out-of-network Est. Spend: $246,478
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).