On the strength of 266.4 million TV ad impressions, Discovery’s Man Vs Bear is this week’s most-promoted show. Fox hypes its “holiday event series,” The Moodys Christmas, in second, while Hallmark Channel celebrates the season with a “Heart of Christmas” network promo, presented by Eggland’s Best Eggs, in fourth place.
CBS takes both third place for Evil, and fifth for All Rise.
Notably, the Hallmark spot earns the highest iSpot Attention Index (116) in our ranking, getting 16% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution companyiSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Dec. 8.
[Images of Man vs Bear courtesy of Discovery Channel]
1) Man Vs Bear, Discovery
Attention Score: 92.82
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,432,810
Out-of-network Est. Spend: $312,020
2) The Moodys Christmas, FOX
Attention Score: 89.57
Attention Index: 64 (36% more interruptions than avg.)
Imp. Types: National 82%, Local 17%, VOD/OTT 1%
In-network Value: $2,609,058
Out-of-network Est. Spend: $795,600
3) Evil, CBS
Attention Score: 88.02
Attention Index: 55 (45% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $4,637,583
Out-of-network Est. Spend: $0.00
4) The Heart of Christmas, Hallmark Channel
Attention Score: 94.44
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $333,624
Out-of-network Est. Spend: $62,801
5) All Rise, CBS
Attention Score: 92.70
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 91%, Local 8%, VOD/OTT 1%
In-network Value: $3,344,306
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).