On the strength of 284.4 million TV ad impressions, Food Network’s promo for Buddy Vs. Duff 2 leads this week’s list, moving up from second place last week—a chart position the network still hangs on to with Supermarket Stakeout.
Only one traditional broadcaster, Fox, makes the top five with 9-1-1 in third place. Meanwhile, CNN closes out the ranking with its 2020 Democratic Presidential Debate special in fourth place and a promo for its latest primary coverage in fifth.
Notably, the CNN primary promo earns the highest iSpot Attention Index (131) in our ranking, getting 31 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through March 15.
1) Buddy Vs. Duff 2, Food Network
Attention Score: 92.70
Attention Index: 93 (7% more interruptions than avg.)
Imp. Types: National 78%, Local 13%, VOD/OTT 1%
In-network Value: $894,361
Out-of-network Est. Spend: $611,424
2) Supermarket Stakeout, Food Network
Attention Score: 92.27
Attention Index: 88 (12% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $856,612
Out-of-network Est. Spend: $540,042
3) 9-1-1, FOX
Attention Score: 89.25
Attention Index: 63 (37% more interruptions than avg.)
Imp. Types: National 86%, Local 19%, VOD/OTT 3%
In-network Value: $1,696,169
Out-of-network Est. Spend: $1,180,151
4) 2020 Democratic Presidential Debates, CNN
Attention Score: 83.90
Attention Index: 42 (58% more interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $901,857
Out-of-network Est. Spend: $0.00
5) CNN primary coverage, CNN
Attention Score: 95.32
Attention Index: 131 (31% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $619,020
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).