On the strength of 392 million TV ad impressions, Fox tops this week’s ranking with a promo for 9-1-1, its star-packed (Angela Bassett, Peter Krause, Jennifer Love Hewitt) first-responder drama. The network also grabs second place for Rel, its new sitcom starring creator Milton “Lil Rel” Howery.
NBC’s new hospital-centric drama, New Amsterdam, moves up to third place from fourth place last time, while FX’s Mayans MC, a Sons of Anarchy spinoff, slips from second to fourth.
Closing out the ranking: the NFL Network’s promo for Thursday Night Football.
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Sept. 9.
1) 9-1-1, FOX
Attention Score: 88.80
Attention Index: 75 (25% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $5,564,834
Out-of-network Est. Spend: $1,066,208
2) Rel, FOX
Attention Score: 89.96
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $4,452,709
Out-of-network Est. Spend: $602,197
3) New Amsterdam, NBC
Attention Score: 85.26
Attention Index: 57 (43% more interruptions than avg.)
Imp. Types: National 88%, Local 11%, VOD/OTT 1%
In-network Value: $6,015,834
Out-of-network Est. Spend: $27,069
4) Mayans MC, FX Network
Attention Score: 90.71
Attention Index: 90 (10% more interruptions than avg.)
Imp. Types: National 83%, Local 14%, VOD/OTT 3%
In-network Value: $1,696,529
Out-of-network Est. Spend: $359,518
5) Thursday Night Football, NFL Network
Attention Score: 86.95
Attention Index: 64 (36% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $222,957
Out-of-network Est. Spend: $4,282,890
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).