NBC’s Night Court — a revival of the classic sitcom that originally aired 1984 to 1992 — tops the Promo Mojo ranker for the week ended January 15, making it TV’s most promoted show.
Fox, though, dominates overall, taking three chart positions to promote new fare: anthology crime drama Accused in second place, police procedural drama Alert: Missing Persons Unit in third, and celebrity reality competition Special Forces: World’s Toughest Test in fifth.
Rounding out the ranking: Hallmark Channel, which gives some love to its new time-traveling family drama series The Way Home in fourth.
Notably, The Way Home has the highest iSpot Attention Index (105) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[images courtesy of Accused courtesy of Fox]
1) Night Court, NBC
Interruption Rate: 1.90%
Attention Index: 82 (18% more interruptions than avg.)
Imp. Types: National 98%, Local 2%, VOD/OTT 0%
In-network Value: $8,518,118
Out-of-network Est. Spend: $1,373,794
2) Accused, Fox
Interruption Rate: 2.26%
Attention Index: 80 (20% more interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $6,104,456
Out-of-network Est. Spend: $1,132,051
3) Alert: Missing Persons Unit, Fox
Interruption Rate: 1.87%
Attention Index: 75 (25% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $4,339,585
Out-of-network Est. Spend: $656,364
4) The Way Home, Hallmark Channel
Interruption Rate: 2.52%
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,044,648
Out-of-network Est. Spend: $270,003
5) Special Forces: World’s Toughest Test, Fox
Interruption Rate: 1.43%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 88%, Local 9%, VOD/OTT 3%
In-network Value: $4,784,992
Out-of-network Est. Spend: $505,128
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).