CBS’ broadcast of the 2023 Grammys, which aired on Sunday, tops the Promo Mojo ranker for a second straight session in the week ended February 5, making it TV’s most promoted program.
The network is joined by two of its traditional broadcast peers: ABC, which promotes new sitcom Not Dead Yet, starring Gina Rodriguez, in second place and new drama The Company You Keep, starring This Is Us’ Milo Ventimiglia, in fourth, and NBC, which continues to celebrate its successful Night Court revival in third place.
Rounding out the ranking: HGTV, with Rico to the Rescue in fifth.
Notably, Night Courtscores the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Images of the 2023 Grammy Awards courtesy of CBS]
1) 2023 Grammys, CBS
Interruption Rate: 1.26%
Attention Index: 110 (10% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $1,809,904
Out-of-network Est. Spend: $168,188
2) Not Dead Yet, ABC
Interruption Rate: 1.30%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $1,902,117
Out-of-network Est. Spend: $98,834
3) Night Court, NBC
Interruption Rate: 1.04%
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $694,602
Out-of-network Est. Spend: $414,283
4) The Company You Keep, ABC
Interruption Rate: 1.36%
Attention Index: 88 (12% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,538,676
Out-of-network Est. Spend: $0.00
5) Rico to the Rescue, HGTV
Interruption Rate: 1.48%
Attention Index: 93 (7% more interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $607,941
Out-of-network Est. Spend: $41,855
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).