ABC occupies three of the top five slots on the Promo Mojo ranker in the week ended July 10. New game show The Final Straw — executive produced by Peyton Manning and hosted by Janelle James — tops the list. Generation Gap —a revival of ABC’s 1969 game show—comes in third, while the 19th season premiere of The Bachelorette —nicknamed The Bachelorettes because it has two leads—snags fifth.
Rounding out the ranking: CBS reality competition The Challenge: USA in second place and Food Network’s Me or the Menu in fourth, marking one of the few weeks where almost all of the week’s most-promoted shows air on broadcast TV.
Notably, The Challenge: USA scores the week’s highest iSpot Attention Index (119), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions may be updated in iSpot’s database as additional airings information becomes available.
1) The Final Straw, ABC
Interruption Rate: 1.23%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $1,056,743
Out-of-network Est. Spend: $691,560
2) The Challenge: USA, CBS
Interruption Rate: 1.44%
Attention Index: 119 (19% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $1,374,353
Out-of-network Est. Spend: $132,324
3) Generation Gap, ABC
Interruption Rate: 1.29%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
In-network Value: $860,249
Out-of-network Est. Spend: $328,544
4) Me or the Menu, Food Network
Interruption Rate: 1.48%
Attention Index: 99 (1% more interruptions than avg.)
In-network Value: $603,175
Out-of-network Est. Spend: $214,406
5) The Bachelorette, ABC
Interruption Rate: 1.21%
Attention Index: 114 (14% fewer interruptions than avg.)
In-network Value: $765,700
Out-of-network Est. Spend: $895,549
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).