With nearly 355 million TV ad impressions, National Geographic’s Gordon Ramsay: Uncharted charts its way to the top in the week ended June 7.
Once again, traditional broadcasters are entirely absent from this week’s top five. Cable news rivals CNN and Fox News promote themselves in, respectively, second and fourth place, while USA Network hypes Dirty John: The Betty Broderick Story in third place and HGTV gives Good Bones some love in fifth.
Notably, CNN has the highest iSpot Attention Index (135) in this week’s ranking, scoring 35% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through June 7.
1) Gordon Ramsay: Uncharted, National Geographic
Attention Score: 92.90
Attention Index: 78 (22% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $2,203,356
Out-of-network Est. Spend: $2,084,764
2) Facts First, CNN
Attention Score: 96.43
Attention Index: 135 (35% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $569,460
Out-of-network Est. Spend: $0.00
3) Dirty John: The Betty Broderick Story, USA Network
Attention Score: 92.88
Attention Index: 77 (23% more interruptions than avg.)
Imp. Types: National 87%, Local 10%, VOD/OTT 3%
In-network Value: $2,415,127
Out-of-network Est. Spend: $1,138,149
4) Fox News Audio On SiriusXM, Fox News Channel
Attention Score: 95.15
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $451,876
Out-of-network Est. Spend: $0.00
5) Good Bones, HGTV
Attention Score: 91.66
Attention Index: 66 (34% more interruptions than avg.)
Imp. Types: National 82%, Local 17%, VOD/OTT 1%
In-network Value: $873,361
Out-of-network Est. Spend: $275,244
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).