NBCUniversal’s coverage of the Tokyo Olympics again stands atop the podium in the week ended Aug. 1 — the third week in a row the Games take Promo Mojo gold.
With all eyes on NBC, the broadcast network took the opportunity to tease two of its new fall dramas: La Brea in second and Ordinary Joe in fourth. Fellow traditional broadcaster CBS, meanwhile, focuses on its summer reality fare — with Love Island in third and Big Brother in fifth — shutting out the cable networks that typically dominate the list.
Notably, the Tokyo Olympics spot has this week’s highest iSpot Attention Index (122), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.
1) Tokyo Summer Olympics, NBCUniversal networks
2) La Brea, NBC
3) Love Island, CBS
4) Ordinary Joe, NBC
5) Big Brother, CBS