Paramount Network’s hit drama Yellowstone — which kicks off its fifth season on November 13 — tops the Promo Mojo ranker for the week ended November 6, making it TV’s most promoted program.
Paramount Network is joined by its cable peer Hallmark Channel, which gives some love to Lights, Camera, Christmas — part of its “Countdown to Christmas” programming block — in fourth.
The rest of the ranking is filled out by traditional broadcasters: NBC, which promotes sitcoms Lopez vs. Lopez and Young Rock in second place; ABC, with the 2022 CMA Awards in third; and Fox, which starts its push for the 2022 FIFA World Cup Qatar in fifth.
Notably, Yellowstone scores the highest iSpot Attention Index (125) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) Yellowstone, Paramount Network
Interruption Rate: 2.22%
Attention Index: 125 (25% fewer interruptions than avg.)
Imp. Types: National 95%, Local 2%, VOD/OTT 3%
In-network Value: $3,610,513
Out-of-network Est. Spend: $1,717,912
2) Lopez vs. Lopez | Young Rock, NBC
Interruption Rate: 1.41%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $2,113,371
Out-of-network Est. Spend: $2,241,089
3) 2022 CMA Awards, ABC
Interruption Rate: 1.45%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $3,659,306
Out-of-network Est. Spend: $594,015
4) Lights, Camera, Christmas, Hallmark Channel
Interruption Rate: 3.34%
Attention Index: 98 (2% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,585,193
Out-of-network Est. Spend: $292,801
5) 2022 FIFA World Cup Qatar, Fox
Interruption Rate: 1.71%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $4,932,642
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).