Reza Rasoli, co-founder of Three Legged Legs and former director at Pet Gorilla, has joined Laundry as the company’s first ever full-time creative director and live-action director.

Rasoli’s hiring is the latest in a series of strategic growth efforts made by the design-driven animation and production company. Between his success and Laundry’s volume of work expanding to an all-time high, partners PJ Richardson and Tony Liu knew it was time to introduce the new position.

“Tony and I have always admired Reza’s work with Three Legged Legs,” Richardson said in a statement. “When the opportunity arose to work together, we were beside ourselves. He brings that magic creatively that will elevate every brand we work with, and his pedigree inspires us to step up our own creativity in the perfect way. We are so delighted to be able to do it together.”

Rasoli, who has a number of awards and credentials under his belt, is known for his keen eye and ability to produce compelling content for clients such as HBO, IBM, Vans, Virgin America and more. He is also known as co-creator, co-writer, and co-producer on scripted comedy-driven animation for Disney and Nickelodeon.

Laundry isn’t the only one excited about its newest addition; Rasoli is looking forward to joining the team and expanding his creative reach.

“I’ve long been a fan of PJ, Tony, and Laundry’s work, and have kept a close eye on them over the years,” Rasoli said. “I’m excited to bring my live-action, design, and visual language skills together and create awesome work with the team here. Beyond collaborating with some of the brightest and most talented artists and producers, PJ and Tony are empowering me to be an auteur.”

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