Late last year, Rick Lewchuck, former senior vice president of creative marketing and brand standards at CNN Worldwide and former Promax board member, departed his post amid deep cost-cutting at CNN owner Warner Bros. Discovery.
Lewchuck had been at CNN for a decade, following a 32-year career at Canada’s CTV. While at CNN, Lewchuk and his team were named Promax’s Global Marketing Team of the Year seven times, and they won the Emmy for outstanding promotional announcement in 2015, 2016, 2018 and 2020. Over the course of Lewchuk’s five-decade career, he and his teams have won more than 2,000 Promax awards.
In this episode of the Daily Brief Podcast, Lewchuk discusses how he first got into entertainment marketing, his time at CTV and how he ended up at CNN. He looks back on some of the most impactful campaigns that he oversaw, including “Go There,” “Donkey & Elephant” and “Facts First,” starring apple and banana. He also offers insight into how best to lead creatives and considers what he thinks the future of entertainment marketing holds.
Donkey & Elephant
Listen to the episode here:
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