Everybody’s a morning person in the above spot for Good Day Seattle, which airs each weekday morning on Fox’s KCPQ Seattle from 4:30-10 a.m.
The spot – which features people rising, shining, brewing coffee, brushing teeth and making lunch, all while dancing along to the jazzy score – was produced entirely in-house by KCPQ’s marketing team in just five days.
The team set up multiple scenes on a single stage using props to create different home environments, such as a bedroom, closet, bathroom and kitchen. At the end, everyone is dancing together in the same place, which gives the piece a big musical finish.
“Wake up on the bright side and make it a Good Day,” says the voiceover as the cast, recruited from local schools, just keeps on dancing.
The spot also highlights the morning show’s four co-hosts: anchors Bill Wixey and Liz Dueweke, meteorologist Brian MacMillan and traffic anchor Adam Gehrke.
Good Day Seattle launched on the station last May.
Client: Fox’s KCPQ Seattle
Vice President, Marketing: Sean O’Heir
Creative Director: Andrew Delgado
Senior Producer: Scott Studach
Producers: Sophia Beach, Duane Shrode
Designer: Oliver Massey
Coordinator: Justine Baker