Full-service production company Big Machine has merged with creative agency Roger, the new combined entity announced on Monday.
Operating under the Roger name, the new multidisciplinary creative studio will offer branding, design, animation, VFX, VR/AR, live-action, and content development for new and existing clients.
“Big Machine and Roger have always looked at ways to partner on projects and organically expand our reach into new markets,” Creative Director Terence Lee said in a statement. “We just genuinely click as creatives and as friends, and share a vision for what it takes to bring together talent, ideas, and resources to create awesome work.”
Representing Roger in the business partnership is Lee, Creative Director Dane Macbeth and Executive Producer Josh Libitsky. Director Steve Petersen, Creative Director Ken Carlson, and Executive Producer of Business Development Sean Owolo represent for Big Machine.
“We saw a tremendous opportunity to make an impact within the industry in a way that wouldn’t be possible without joining forces,” Owolo added. “Roger’s breakthrough creative for major brands and Big Machine’s Emmy-winning content [allows] us to offer our clients a truly complete package for every aspect of their brand.”
Since the merger, the studio has moved to a newly renovated facility in the Silver Lake neighborhood of Los Angeles and is working on creative campaigns for Disney and Sony Pictures. Recent clients include Discovery, General Mills, Adidas, and History.
“Existing clients will appreciate the breadth of experience we have under one roof now,” Libitsky said. “We can assemble highly strategic and super-talented teams tailored to a specific project—or combine all of our resources in tandem to develop a fully integrated experience from the top down. We’re equally excited about how the merger positions us to explore and experiment with new mediums and areas of business.
[Photo: Top Row (from left to right): Sean Owolo and Terence Lee. Bottom Row (from left to right): Steve Petersen, Ken Carlson, Josh Libitsky, and Dane Macbeth].