“Hey, I win golds too!” Olympic swimmer Ryan Lochte yells from a canoe in the middle of the ocean, surrounded by sharks as his companion chums the water.
A narrator explains he’s the second-best-known male swimmer in the world, just as Nat Geo Wild’s “Sharkfest” is the second-best-known shark event on TV.
The network has fully embraced its silver medal programming status, and the spot stands in comedic juxtaposition to Discovery’s number one “Shark Week,” which will kick off with Olympic swimmer Michael Phelps racing a shark.
Phelps vs. Shark: The Battle for Ocean Supremacy airs Sunday, July 23 at 8 p.m.
While Phelps will willingly go up against a Great White, Lochte, who insists “I’m actually number one sometimes,” is somewhat less enthusiastic about a face off as the promo continues to poke fun.
“Now Ryan, the reason we’re here,” the narrator says. “Please swim with the sharks.”
Nat Geo Wild
Senior Producer / Writer: Nicole Strong
Senior Editor: Kevin Dykstra
Art Director: Jeremy Tate
Creative Director: Tyler Korba
SVP / Global Creative Director: Andy Baker
Senior Project Manager: Leah Wojda
Director: Jordan Brady
Producer: Joel Todaro
Executive Producer: Dave Farrell
Executive Producer: Vicki Ordeshook
1st Asst. Director: Billy Jones
Director of Photography: Mike Svitak
Marine Coordinator: William McGuire
Sound Mixer: Moe Chamberlain
Himself: Ryan Lochte
Chum guy: Dave Waite
Head of 2D / Flame Artist: Chris Noellert
VFX Producer: Pravina Sippy
Executive Producer: Cortney Haile
Partner / Colorist: Justin Kanner, Image Factory DC
Sound Design and Mix
Senior Sound Designer/Mixer: Jared Bartlett, Clean Cuts