Fox veteran Shannon Ryan has been named president of marketing for both ABC Entertainment and Disney Televisions, said Karey Burke, president of ABC Entertainment, and Craig Hunegs. president of Disney Television Studios, on Thursday. Ryan will co-report to both.
“I can’t wait for Shannon to get here!” said Burke in a statement. “I’ve admired her innovative campaigns and fierce competitive spirit from afar for years, and I know ABC will be better in every way with her guiding our talented marketing and publicity teams. We are lucky indeed.”
“Shannon’s one of the best strategists in the business, and we’ve already reaped the benefits of her marketing and publicity expertise at 20th and Fox 21.” said Hunegs, also in a statement. “We’re excited that she’ll add ABC Studios to her portfolio as we build the Disney Television Studios brand into a world-class content creation engine.”
In her new role, Ryan will oversee all marketing, publicity and communication strategies for the ABC Television Network. She’ll also oversee the communications and marketing teams at Disney Television Studios, which includes ABC Studios, Fox 21 Television Studios and 20th Century Fox Television. She will lead teams managing the marketing, publicity, corporate communications, events, talent relationships and awards strategies for all three companies.
Ryan comes to The Walt Disney Company from Fox Television Group where she had been chief marketing officer since 2015. There, she oversaw all creative, media, social, digital and affiliate marketing, as well as strategy, brand partnerships, publicity, corporate communications, creative services and talent relations.
Before that, she was executive vice president, marketing and communications, for Fox Television Group. There, she was responsible for overseeing the company’s earned media strategy, including publicity, corporate communications, talent relations, creative services, special events, experiential marketing and content teams.
From 2011 to 2015, she was EVP of marketing and communications for Fox, overseeing campaigns for such series as Empire, Glee, The Simpsons, Family Guy, Bob’s Burgers and more.
The Walt Disney Co. acquired 21st Century Fox for $71.3 billion with the deal closing on March 20.