To get viewers excited about E!’s live coverage of the 63rd Annual Grammy Awards on CBS Sunday, March 14, Superestudio grafted bold motion graphics over fun footage from years past.
The spot features such stars as Jennifer Lopez, Lady Gaga, Katy Perry, Kim Kardashian, Kanye West, Blake Shelton, Gwen Stefani, Lizzo, Megan Thee Stallion and more.
The Grammys return to Los Angeles’ Staples Center this year with performances from such stars as Bad Bunny, Billie Eilish, Brandi Carlile, Brittany Howard, BTS, Cardi B, Chris Martin, Dua Lipa, Haim, Harry Styles, Post Malone, Taylor Swift and more.
The Daily Show’s Trevor Noah hosts the live COVID-19 safe ceremony, which will be held virtually.
VP, Creative: Albert Choi, Calvin Chu
Creative Director: Eve Penzer, Jonah Birns
Sr. Editor: Greg Brayton
Art Director: E.B. Vallone
Project Manager: Luke Marron