Showtime, with production help from Los Angeles-based Stun Creative, hypes the drama in this music-video-inspired spot for its upcoming pay-per-view boxing event, Wilder vs. Fury, on Saturday, Dec. 1.
Two undefeated heavyweight champions—current World Boxing Council heavyweight champion, Deontay Wilder, and lineal champion Tyson “Gypsy King” Fury—will face off.
For the spot, Stun got both fighters on a soundstage in LA where they captured the men in their respective kingdoms. Behind-the-scenes footage shows both athletes training for the upcoming bout and of course, there’s no shortage of trash-talking and bragging.
“I’m all about devastating knockouts,” says Wilder, and later Fury chimes in, “I’m knocking you the fuck out.”
It’s all accompanied by 16-year-old Billie Ellish’s “You Should See Me in a Crown,” and if you watched the Apple holiday commercial, Ellish’s haunting and distinctive sound will be familiar to you.
Senior Vice President: Erik Friedman
Creative Director: Jason Mammen
Producer: Andrew Rizzi
Editor: Ray Burris
Sound Engineer: Bill Lacey
Art Director: Brandon Kennedy
Agency: Stun Creative
Chief Creative Officer: Michael Vamosey
Executive Producer: Sharre Jacoby
Music: Billie Ellish