Puja Vohra and Garrett Wagner have joined Showtime as executive vice president, marketing and strategy and senior vice president, executive creative director, respectively.
In the newly created role, Vohra will oversee the company’s renewed focus on performance-based marketing by managing program marketing, media, promotions, digital strategy and social media, as well as a newly formed marketing strategy division.
Wagner will oversee the company’s creative departments including video, print, design and digital creative.
Both will report to Michael Engleman, chief marketing officer, Showtime Networks Inc., who made the announcement Monday.
“By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation, and deep, insight-led understanding of our viewer,” said Engleman. “Puja and Garrett are best-in-class leaders in their space. Their skill and ingenuity will help us take Showtime to the next level as a consumer-first premium content company, prepared to capitalize on the opportunities presented by a fast-changing media landscape.”
Vohra most recently served as chief marketing officer for BSE Global, where she directed all marketing, creative and digital efforts for BSE Global properties, including the Brooklyn Nets and Barclays Center. Prior to that, she served as executive vice president, marketing and digital for truTV, and senior vice president, marketing at Oxygen Media.
Wagner, who started his career at Showtime Networks, most recently served as director of global creative marketing for Netflix, where he was responsible for overseeing worldwide 360 marketing for a wide slate of drama series. Prior to that, Wagner was vice president of content and editorial for FX Networks.