It’s hard for international action heroes, such as Simu Liu, star of Marvel’s Shang-Chi and the Legend of the Ten Rings, to take things down a notch.
When the director of a promo for the CBC’s upcoming Junos – Canada’s answer to the Grammys – asks the star to just walk for the camera, he goes through an entertaining and acrobatic series of performances. And when he says “boom goes the dynamite,” he means it quite literally.
The Junos, hosted by Liu, airs May 15 on the CBC.
Agency: CBC in-house
Exec Director Marketing & Communications: Maya Kane
Sr. Creative Director: Munro Cullen
Marketing Managers: Nadia Greenidge, Selina Rachel Mendez,
Creative Manager: Kieron Mullarkey
Production Manager: Jacqueline Segal
Director: Samantha McAdam
Producer: Sharon Nelson Bailey
Art Director: Edgar Pineda
Promo Producer: Michelle Lee
Animation: Vinit Mannan, Andrea Szondy, Tamisha Harris
Director of Photography: Craig Cooper
Editing: Sam MacAdam, Michelle Lee, Vance Tschritter
Sound Mixing: Chris Welsh
Tags: cbc hot spots simu liu the junos