When it came to the holiday gauntlet that runs from Oct. 31 through Jan. 1, the History Channel turned over its creative to Brooklyn-based agency Small Giant.
For Halloween, Small Giant turned History talent, such as Marty and Rick from Curse of Oak Island, into Jack O’Lanterns. For Thanksgiving, it strewed show symbols, like swords from Forged in Fire, over a table loaded with a holiday feast.
The set of holiday idents were the most ambitious of all, with History tasking Small Giant with turning several of its popular series into Christmas snow globes, complete with swirling snow. Small Giant ultimately shot the spots on an elaborate set with a probe lens, making it look like they are set inside glass globes with snow gently falling.
Curse of Oak Island
Forged in Fire
Client: The History Channel
Executive Creative Director: Tim Nolan
VP, Marketing: Matt Neary
Senior Creative Director: Mary Traina
VP, Marketing Production: Kate Leonard
Production Managers: Kiera Wilson, Alyssa Achuff
Agency: Small Giant