Following up on its brand campaign, ‘Where Then Meets Now,’ launched last year, TCM has released two new network spots that showcase how classic films embed themselves in our lives and memories.
In ‘Cyclone,’ two siblings jumping on their beds and having a pillow fight results in a reenactment of the famous scene from The Wizard of Oz when Dorothy inadvertently kills the Wicked Witch of the West after a cyclone abruptly drops her house in Oz.
And in ‘Happy Place,’ a Chinese couple recreates the famous restaurant scene from everyone’s favorite romantic comedy, When Harry Met Sally.
Both spots are directed by Ted Lasso’s Declan Lowney.
Here’s the campaign spot from last September that features the new network look and tagline:
‘Where Then Meets Now’
VP, Head of Creative and Marketing: Dexter Fedor
Creative Director, Art Director: Katie Daniels
Senior Writer/Producer, Art Director: Christian Hamman
Senior Writer/Producer, Art Director: David Byrne
Senior Art Director: Jin Lin
Writer: Dave O’Hare
Senior Producer: Julie Bitton
Production Company: Minted Content
Director: Declan Lowney
Executive Producer: Lance O’Connor, Edina Sallay
Producer: Sean Barney
Post-House: The Den Editorial
Editor: Christjan Jordan