The above season-two launch spot for HLN’s Forensic Files II is just a sweep over an abandoned suitcase on a chilly beach, but what isn’t in the spot says as much as what is.

It’s that feeling that there’s so much more to this story that drives the spot’s creative, which was produced by CNN Creative Marketing in conjunction with New York-based agency Loyalkaspar.

Forensic Files II returns to HLN with back-to-back episodes on Sunday, July 11 at 10 p.m. ET/PT.


Client: CNN Creative Marketing

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Marketing Director: Lisa Ghormley

Senior Writer/Producer: Ryan Mellick

Senior Design Manager: Jenny Specker

Senior Director of Production: Matt Barnett

Senior Production Manager: Nichole Goralnik

Marketing Production Assistant: Wei Wei Chen

Production Resource Manager: Denise Patierno

Agency: Loyalkaspar

President: David Herbruck

Chief Creative Officer: Beat Baudenbacher

Executive Producer: Scott Lakso

Creative Director: Chris Harmon

Producer: Sarah Keshishian

Director: Kendall Bowlin

Cinematographer: Rhet Bear

Line Producer: Cathy Cooper Scott

Editor: Bill Saunders

Color: Juan Salvo

Tags: cnn creative marketing forensic files ii hln hot spots loyalkaspar

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