In its latest true-crime series, Oxygen’s Murder for Hire explores the dark world of contract killings, showcasing some of the most fascinating murder-for-hire cases ever to be caught on tape.
To promote the show, Oxygen turned mostly to its in-house creative team, with a little help with the graphics from Los Angeles and London-based agency Kill 2 Birds. The promos rely heavily on sound, expertly tracked to the video, and on grainy hidden-camera footage that makes the viewer feel like they are eavesdropping on a secret.
The series comes from Dick Wolf, creator of the Law & Order and Chicago franchises on NBC.
Murder for Hire airs premieres Sunday, April 7, on Oxygen at 7/6 c.
Above is “Tick Tock;” below is “Sirens.”
EVP Marketing, Bravo/Oxygen: Ellen Stone
SVP Creative & Brand Design, Oxygen: Nancy Mazzei
VP Production, Bravo/Oxygen: Tom Bayer
Creative Director, Multiplatform Promos, Oxygen: Yanik Archer
Supervising Producer, Oxygen: Andrew Killoy
Creative Director, Graphics, Oxygen: Kaori Sohma
Design Director, Graphics, Oxygen: Travis Spangler
Project Manager, Oxygen: Michelle Palmer
Audio Engineer, Oxygen: Jon Dickson
Editor: Justin Peach
Graphics: Kill 2 Birds