As one of the biggest movies of the year—Star Wars: The Last Jedi—is about to premiere, Disney-ABC took the opportunity to mash that up with another of its big properties: American Idol, coming to ABC in March and featuring judges Lionel Richie, Katy Perry and Luke Bryant as well as host Ryan Seacrest. Production company Black Label Content did the honors.


Client: ABC Entertainment Marketing

EVP, Marketing: Rebecca Daugherty

SVP, Creative: Jill Gershman

VP, Creative: Melissa King

Creative Director: Jessica Gaitan

Producer: Betty Mercado

Editor: Ed Graff

Director, Design: Lucas Aragon

Art Director: Anne Maroon

Designer: Jeff Jankens

VP, Production: Bob Schefferine

Director of Production Chris O’Hara

Associate Director, Special Projects & Production: Sandy Christmas

Sr. Manager of Production: Meg Tyra

Sr. Manager of Post Production Finishing: Steve Burch

Manager of Production: Christine Sparks

Production Company: Black Label Content

Founder/ECD: Joseph Uliano

Director: Mickey Finnegan

Producer: Norm Reiss

DP: Stephen Sheridan


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