For the winter games in Beijing, CNN International Networks returned to Stephen Arnold Music for a refreshed third iteration of the news network’s custom franchise music package and sonic brand, “Aiming for Gold,” which airs on all its channels worldwide. The music is being featured in CNN’s coverage of the games, and used in various promos, in-show coverage segments and athlete profile pieces. The package reflects the majesty, drama, inspiration and passion of the winter games taking place right now on the world’s biggest competitive stage.
To echo the host country’s culture, Stephen Arnold Music incorporated live orchestration and regional instruments, including the guzheng (a plucked zither), yangqin (a Chinese hammered dulcimer), xiao (a Chinese woodwind) and Chinese dragon drums.
Principal Design: John Leonard, Design Director, CNN International Networks
Creative Director: Brent Overbeck, Creative Director, CNN International Networks
Composition and Production: Stephen Arnold Music
Executive Producer: Chad Cook, VP/Creative, Stephen Arnold Music
Orchestration: Mack Price, Music Director/Composer, Stephen Arnold Music
Recording and Mixing Engineer: Paul West, Chief Engineer, Stephen Arnold Music
Post Production: Jesus Garcia, Production Director, Stephen Arnold Music
Tags: 2022 beijing winter olympics cnn partner content showcase spot stephen arnold music