Stun‘s 360 campaign for Epix’ new original series, Perpetual Grace Ltd., captures the look and feel of the quirky drama, which is the first out of the gate in the premium cable network’s move toward high-end originals.

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Stun started the creative process early by creating the above three-minute trailer for the Television Critics Association’s annual winter press tour in January, and then moved into all aspects of the campaign with several more trailers, scene lifts, teasers, a photo shoot, key art, outdoor, digital advertising and radio.

From creator Steven Conrad, Perpetual Grace, Ltd., follows James (Jimmi Simpson), a young grifter, as he attempts to prey upon Pastor Byron Brown (Sir Ben Kingsley), who turns out to be far more dangerous than James suspects. The pastor and his wife Lillian (Jacki Weaver)—known to their parishioners as Pa and Ma—have used religion to bilk hundreds of innocent people out of their life savings in Half Acre, New Mexico.

Stun shot on location and on the Perpetual Grace, Ltd. stages in Santa Fe, N.M., to create key-art imagery and gallery stills with photographer Matthias Clamer.

Perpetual Grace, Ltd. premieres on Epix June 2.

Key art for Epix's 'Perpetual Grace Ltd.'
Key art for Epix’s ‘Perpetual Grace Ltd.’


Client: Epix

Senior Creative Director: Jason Bylan

Producer: Mike Novak

Assistant Art Director: Ryan Pitula

Executive Vice President, Creative: Nora Ryan

Agency & Production Company: Stun

Chief Creative Officer, Stun: Michael Vamosy

Executive Creative Director, Stun: Sara Cahill

Executive Creative Director, Ink by Stun: Nevil Burtis

Executive Producer, Stun: Sharre Jacoby

Graphics Producer, Stun: Kelley McDermott

Print Producer, Ink by Stun: Tanya Everett

Editors, Stun: Kris Velazco, Ken Guertin, David Kittredge

Tags: epix perpetual grace ltd. stun stun creative

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