Stun‘s 360 campaign for Epix’ new original series, Perpetual Grace Ltd., captures the look and feel of the quirky drama, which is the first out of the gate in the premium cable network’s move toward high-end originals.
Stun started the creative process early by creating the above three-minute trailer for the Television Critics Association’s annual winter press tour in January, and then moved into all aspects of the campaign with several more trailers, scene lifts, teasers, a photo shoot, key art, outdoor, digital advertising and radio.
From creator Steven Conrad, Perpetual Grace, Ltd., follows James (Jimmi Simpson), a young grifter, as he attempts to prey upon Pastor Byron Brown (Sir Ben Kingsley), who turns out to be far more dangerous than James suspects. The pastor and his wife Lillian (Jacki Weaver)—known to their parishioners as Pa and Ma—have used religion to bilk hundreds of innocent people out of their life savings in Half Acre, New Mexico.
Stun shot on location and on the Perpetual Grace, Ltd. stages in Santa Fe, N.M., to create key-art imagery and gallery stills with photographer Matthias Clamer.
Perpetual Grace, Ltd. premieres on Epix June 2.
Senior Creative Director: Jason Bylan
Producer: Mike Novak
Assistant Art Director: Ryan Pitula
Executive Vice President, Creative: Nora Ryan
Agency & Production Company: Stun
Chief Creative Officer, Stun: Michael Vamosy
Executive Creative Director, Stun: Sara Cahill
Executive Creative Director, Ink by Stun: Nevil Burtis
Executive Producer, Stun: Sharre Jacoby
Graphics Producer, Stun: Kelley McDermott
Print Producer, Ink by Stun: Tanya Everett
Editors, Stun: Kris Velazco, Ken Guertin, David Kittredge