Sue Fallon has been promoted to executive producer as Philadelphia-based entertainment company Alkemy X, where she will work with Executive Creative Director Rupert Cresswell to lead the company’s rebranded creative studio.
The studio serves as a network of creative directors and artists working across the company’s global web of offices.
“From a head-turning projection mapping experience in New York City to promote Hulu’s Only Murders in the Building to an animated series transforming the likes of Diplo and Guy Fieri into animated superheroes for NERF, our creative studio brings a fresh perspective to the crowded branded content space,” notes Alkemy X President and CEO Justin Wineburgh in a statement. “Sue and Rupert have been architects of an impressive lineup of creative work and I’m thrilled to see the momentum continue to grow and evolve alongside our clients’ needs.”
“To stay relevant, brands more than ever need to be adaptable, which really provides some exciting opportunities to try new things to reach consumers and fans,” said Cresswell, also in a statement. “We are passionate about partnering with clients to collaborate on discovering the unique creative solution and execution that most authentically connects with audiences.”
Fallon joined Alkemy X in 2021 as a senior producer. With more than 15 years of experience in production and post production, she brings a collaborative approach to producing projects spanning design, animation, live action and mixed media. Fallon has produced campaigns for clients such as the Essie Color Machine – an interactive installation for L’oreal’s Annual World Wide Meeting in Paris’ Louvre Museum – and a campaign that allowed Hulu to haunt its platform with a CG ghost for its annual “Huluween” celebration, as well as an upcoming project for game producer EA.