The cheery characters of Universal Kids come together in one festive snow globe to celebrate the holidays in this animated campaign by Superestudio.
The colorful 3D-animated campaign features characters from such favorite series as Masha and the Bear, Remy & Boo, Mighty Mike and Trolls: The Beat Goes On!, having fun together doing holiday activities such as skiing, sledding, decorating, making cookies and playing in the snow. The accompanying tinkling music is also meant to evoke the nostalgic feel of a snow globe and a classic Christmas.
Besides the overall brand spot (above), Superestudio also provided a set of holiday-themed idents.
The holiday campaign aired across Universal Kids’ linear, digital and social platforms.
Client: Universal Kids
Executive Vice President: Ellen Stone
Senior Vice President, Brand: Nancy Mazzei
Vice President, Creative Marketing & Brand Strategy: Veronica Cepero
Creative Director, Brand Design & Motion: Kaori Sohma
Producer: Jared Cohen
VP, Production: Thomas Bayer
Director of Production: Heather Bacci
Production Coordinator: Monica Horn