The pandemic continues but there is light at the end of the tunnel and big red balls on the Santa Monica Pier as marketers return with experiential activations—still socially distanced but outside and in-person.
For the return of TBS’ extreme obstacle course series, Wipeout, the WarnerMedia-owned network partnered with Create Entertainment to reboot its “Big Balls” activation, with locations in Chicago, Dallas and Los Angeles. Visitors to the sites can take selfies with the big red balls, which are featured prominently in the show as obstacles contestants have to successfully navigate. They also can be interviewed by a Wipeout sideline reporter who will ask them tough questions about being—or pretending to be—a contestant on the show. While they are there, they can scan a QR code on site to enter the “Wipeout Bracket Challenge” for a chance to win a $1,000 and exclusive Wipeout swag.
Of course, everyone is encouraged to share this content on Instagram and across their social media with the handles @Wipeout and @TBSnetwork and hashtags #Wipeout and #BigBallsAreBack.
In the days leading up to the activation and the show’s premiere on April 1, TBS, in partnership with Hitch Experiential, released a series of “Unidentified Giant Orbs” aka “UGOs” content, teasing that the big red balls had appeared in several key cities across the country.
TBS also hosted a Wipeout Car Wash Experience in Los Angeles on Saturday, March 27 and Sunday, March 28 at 1907 La Cienega Blvd. where consumers could stop by for a free car wash.
Wipeout premiered Thursday, April 1 on TBS, hosted by John Cena, Nicole Byer and Camille Kostek.