As Black History Month gets under way, WarnerMedia’s so-called TNets – TBS, TNT, truTV – are launching the More initiative to highlight content that celebrates all cultures and showcases diverse stories and voices.
The campaign’s first digital series is Taste the Culture with Justin Sutherland, theTop Chef contestant and Iron Chef winner who also hosts truTV’s Fast Foodies. The show is available both on More’s YouTube channel as well as on truTV following Fast Foodies.
Other short-form originals coming to the channel are Points Were Made, which pairs BIPOC individuals across industries for lively conversations over a selection of games; Securing the Bag, which provides an inside look on Black athletes navigating the world of college sports; and animated series Focket Fyre.
More first got its start last September with the launch of @MoreFromUs on Instagram and Twitter. Since then, the TNets have partnered with such creators as Blavity, The Populace Group, STN and Black animator Loulou João. They are also working with communities such as Tongal to develop short-form stories and create pilots for the More By: Black Voices Digital Pilot Development Project.
“Over a year ago the team asked what more we could do to show up as an equitable and inclusive culture? The answer was this multilayered commitment to elevating and supporting BIPOC creators and their stories,” said Brett Weitz, general manager of TBS, TNT and truTV in a statement. “This isn’t simply a promise or a campaign; it’s part of the TNets DNA and will continue to be on display as these underrepresented audiences are showcased and highlighted throughout TNets branding campaigns, social media verticals, publicity efforts and TV series.”
“The objective for More is to provide a platform for content partners who are committed to the campaign’s values and feature stories that showcase diverse cultures,” said Missy Chambless, executive vice president of entertainment marketing, TBS, TNT and truTV, also in a statement. “This initiative begins with a focus on stories that feature Black excellence and will be followed by projects from creators who reflect the ongoing dedication of our networks to foster inclusivity and amplify underrepresented creative voices.”