“We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain, and the glory of the teams, players and fans,” writes Tendril on its website.
Taking inspiration from each football team and their respective colors, the designers gave each its own elemental treatment, with Alabama’s Crimson Tide rendered in dark red and lustrous gold, for example, and their rivals, South Carolina’s Clemson Tigers, in crystalized purple and shimmering orange.
While the College Football Playoffs is a purely American phenomenon, the effort was truly global with ESPN in Bristol, Connecticut; Tendril in Toronto, Superdesigners in Moscow and director Vitaly Grossman and 3D and VFX designer Rich Nosworthy in Hamburg, Germany and Auckland, New Zealand, respectively.
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Creative Director: Timothy O’Shaughnessy, Dale Harney
Producer: Lindsay Reiff
Creative Coordinator: Taylor Kissin
Production Company: Tendril
Creative Directors: Alex Torres, Patrick Coffey
Director: Vitaly Grossmann
Executive Producer: Mary Anne Ledesma
Producer: Brittany Sheahan
Design: Jose Checa, Marius Becker, Superdesigners, Yeseong Kim, Leonardo Bortolussi, Ilya
Tselyutin, Vitaly Grossmann
Animators: Marius Becker, Leonardo Bortolussi, Superdesigners
Type Design & Animation: Gabriel Rocha, Superdesigners
Houdini Simulation: Rich Nosworthy, Philipp Pavlov, Superdesigners
Lighting and Render: Jeff Briant, Marius Becker, Yeseong Kim, Superdesigners, Leonardo
Bortolussi, Vitaly Grossmann, Brad Husband
Compositors: Astrid Cardenas, Corey Larson
Music & Sound Design: Konstantin Kazhev (CADEU)
Toolkit Developers: Gabriel Rocha, Corey Larson, Zack Lovatt