ESPN jumps on the country’s fastest-growing sport of Pickleball – a cross between tennis and ping pong – with the inaugural Pickleball Slam. The event brings together tennis legends John McEnroe, Michael Chang, Andy Roddick and Andre Agassi as they trade their racquets for paddles while their passion for trash talk remains largely intact.
ESPN tapped Miami-based 2C Media to whip up two quick spots – a :30 and a :15 – to promote the event. 2C took a docuseries approach, highlighted by bold graphics and dramatic voiceover, that captures these tennis greats’ true competitive natures. Not that McEnroe’s was ever really in question.
It’s Chang and McEnroe vs. Agassi and Roddick on Sunday, April 2 at noon ET.
EVP, ESPN Marketing: Laura Gentile
VP Marketing, espnW & Audience Expansion: Rachel Epstein
Associate Director, Emerging Properties & Brands: Christina Ryan
Associate Manager, Emerging Properties & Brands: Stennett Smith
Sr. Director, ESPN Grande & Leonard: Ryan Campbell
Associate Design Director, ESPN Grande & Leonard: Alex Zartman
Sr. Interactive Designer, ESPN Grande & Leonard: Jessica Gardner
Project Manager, Marketing Operations: Michelle Spaulding
Assoc. Director Marketing Production: Matthew Cheron
Assoc. Producer II, Marketing Production: Jonathan Little
Production Coordinator, Marketing Production: Thomas Hamilton, David Wimberly, Sean Anderson
Intern, Marketing Production: BreAnna Torres
Executive Creative Director: Chris Sloan
VP of Operations, Executive Producer: Bob Cobb
Creative Director, Producer: Jeff Mielcarz
Motion Graphics Designer: Aaron Magee
Audio Engineer: Cesar Haliwa
Voiceover Talent: Chris Fowler
Tags: 2c media espn hot spots pickleball