Terry McCormick and Chris Doyle are the two latest marketing executives to join Crown Media Family Networks’ new marketing division, Crown Global Brand Group.
McCormick joins as senior vice president of brand creative while Doyle was named vice president, brand design. Both men are based in the company’s Studio City, Calif., offices.
McCormick will lead Crown Media’s team of writers, producers, editors and pre-editors as he oversees and executes the creative and brand vision for Crown Global Brand Group. He also will spearhead all of the in-house development and production of creative marketing elements for on-air promotions, off-channel marketing, radio promotions, out of home, digital marketing and corporate brand initiatives. McCormick reports to Crown Media Family Networks Chief Marketing Officer Lara Richardson. (Richardson also sits on the Promax Board of Directors.)
“Having a strong, unique brand vision, backed up by compelling creative, has never been more important, and Terry is the perfect person to lead the charge as we revitalize and transform our aesthetic,” said Richardson in a statement. “With an innovative, imaginative mind, along with a proven track record of successfully managing and inspiring teams, he is instrumental in our efforts to redefine the way our audience sees and engages with our brand.”
Doyle is charged with creative oversight and brand vision for the company’s various design teams, including consumer, digital, print, key art, social branding and copywriting. He will provide innovative creative approaches to promoting business initiatives across Crown Media’s portfolio of entertainment platforms. Doyle will report to SVP, Brand Design Jennifer Lee-Temple.
“Christopher is an incredibly talented design executive with excellent creative instincts,” said Lee-Temple, also in a statement. “He joins the company during an exciting period of evolution, and his expertise will be a great asset as we reimagine and visually enhance our brand identity.”
Prior to joining Crown Media, McCormick was contracted as creative director by Discovery’s Magnolia Network, where he was instrumental in helping to launch the service’s direct-to-consumer platform. From 2012-2019, he worked in various marketing positions for Discovery Inc./Scripps Network Interactive, the most recent of which was vice president of brand creative and production for Food Network and Cooking Channel. McCormick’s background also includes creative positions at Viacom Media Networks, where he worked for more than a decade, and Lifetime Television. He earned a M.A. in communication arts from New York Institute of Technology, as well as a B.B.A. from Hofstra University.
Doyle joins the company from Travel Channel, where he served as creative director for more than ten years. Je was responsible for the brand voice, development of 360 promotional campaigns and maintaining a consistent brand identity. He also led creative direction across social/digital, key art, video, internal channels, TV and PR.