This year’s PromaxBDA conference in New York City will kick off with something completely different: PopUp F5 in partnership with Motionographer will feature some of the world’s most innovative creatives at the intersection of design, art and technology.

The one-day pop-up festival from 9 a.m. to 1 p.m. will include digital artists, visual storytellers, filmmakers, scientists, comedians and visionaries—such as Dvein‘s Carlos Pardo and Teo Guillem, Berlin-based Extraweg, art director and designer Nadia Tzuo and Art of the Title Managing Editor Lola Landekic.

In today’s episode, Carlos El Asmar, the man of mystery behind both Pop Up F5 and Motionographer, talks about everyone and everything that will be on hand in New York.

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