In today’s episode, we check in with Shawn Kittelsen, co-writer of the award-winning video game Injustice 2, who says that passionate fandom happens when people connect emotionally to content. And that should be the same for marketing as well.

“If you feel nothing when you are looking at your creative,” he asks, “who else do you think is going to feel something?”

RELATED: PromaxGAMES: Let Emotions Shape Stories to Ignite Core, Casual Fans

In this session, recorded at PromaxGAMES in San Francisco, Kittelsen advises marketers to lead with their hearts but confirm with their data.

Let’s listen in:​

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[Images courtesy of Jasmin VanT]

Tags: fandom injustice 2 promaxgames 2018 shawn kittelsen the daily brief podcast

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