In this episode of The Daily Brief Podcast, Joanna Sucherman, owner of JLS Media, walks us through the art of building a personal brand.

When people think of corporate brands, they think of companies such as Apple, Starbucks or Peet’s Coffee. Just like these companies, you need to build a personal brand to which people have a positive emotional response. Building a strong personal brand allows you to cut through the letter so employers will seek you out and want to hire you.

Speaking at PromaxBDA’s June conference, Sucherman walks us through a multi-step process to get us started. Let’s hear what she has to say:​

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