If content is king, then storytelling is the kingdom’s sorcerer. It’s where the magic happens. In this episode of The Daily Brief Podcast taken from this year’s conference, The Business of Story Founder and CEO Park Howell helps you learn and apply the bewitching power of story.

You’ll hear why storytelling is more important now than ever in business, how to craft a practical story structure to guide any communication need, how to use story to connect shared values with employees and customers and how to humanize a professional services brand with your B2B marketing. So listen in and reignite within you the one true superpower we all possess—storytelling.

RELATED: The Art of Storytelling on Your Audience’s Terms

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