It’s been a long hot summer. We’ve watched hockey’s Stanley Cup finals, the NBA playoffs, the Women’s World Cup and the MLB All-Star Game. Tiger won a major again, and Djokovic won Wimbledon again.
But still, everyone is ready for the regular-season return of the NFL—launching its 100th season—on Sept. 5.
This spot, by 72andSunny Los Angeles, starts slow, focusing on the players’ fitness and how hard they work to maintain it. But it expands from there, raising the volume of Archie Eversole’s 2002 anthem, “We Ready,” until everyone—from marching bands to high-school teams—is included.
The spot features such NFL stars as Houston Texans quarterback Deshaun Watson and wide receiver DeAndre Hopkins; running backs Alvin Kamara of the New Orleans Saints, Todd Gurly of the L.A. Rams and the Carolina Panthers’ Christian McCaffrey; wide receivers the Cleveland Browns’ Jarvis Landry and the New York Giants’ Sterling Shepard and Washington Redskins safety Landon Collins.
On the non-NFL side, it spotlights all-female football team the Los Angeles Bobcats, and at the very end, high-school football coach Rob Mendez, who was born without limbs but leads his team to victory nonetheless.
We ready for the NFL’s return Sept. 5.
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