Over the years, the Top Gear crew has traveled all over the globe to drive some of the world’s finest—and some not so fine—cars (and boats and other vehicles) in some of the world’s most exotic places, including India, Uganda, Germany, Abu Dhabi, Mexico, Vietnam, and the list goes on. The above 60-second spot, produced by the UK’s Red Bee Creative, pairs each of those locations, and many more, with fun footage from the series’ long history.
Doubling down on that idea, MotorTrend and Red Bee scored the spot to a remix of Johnny Cash’s “I’ve Been Everywhere,” composed by Discovery’s music group, They finished it off with a liberal dose of Top Gear‘s unique brand of humor.
Now all of those travels and all of those cars (and boats and other vehicles) are available for fans to relive on MotorTrend’s streaming service with the Top Gear Ultimate Collection.
The campaign, which includes the below 15-second spots, launched across linear, off-air, social, digital and paid marketing on August 31 with continuity rolling out on October 2.
Top Gear‘s Ultimate Guide to Beating Traffic
Top Gear‘s Ultimate Guide to Sport
Top Gear‘s Ultimate Guide to Shopping
Client: Discovery-owned MotorTrend
CMO MotorTrend: Scot Safon
VP of Growth Marketing, MotorTrend: Kristene Turner
Director, Acquisition Marketing & Media Strategy, MotorTrend: Nicole Canizales
Megan Neal, VP Social Media, MotorTrend
Sr. Manager, Social Media, MotorTrend: Kruger Kirston
Creative Lead, MotorTrend: Tom von Heijne
Strategy Lead, MotorTrend: Judd Lewis
Project Manager, MotorTrend: Sheena Carter, Rachel Southard
Audio Engineer: Joe Powers
Agency: Red Bee Creative
Executive Creative Director: Charlie Mawer
Head of Client Services: Christopher Godfree
Creative Director: Ruth Shabi
Planner: Phoebe Hainsworth
Production Manager: Nicholas Leer
Producer: Frances Langton
Creative Director, Design: Paul Fennel
Designer: Ralf Maniego
Editor: Gerry Lindfield
Sound Engineer: Lewis Clark
Audio: Cerebral Lounge
Audio Engineer: Harry Evans, Adam Rooner
Tags: cerebral lounge discovery hot spots motortrend red bee media top gear