Tobin Kirk, an entertainment executive with more than 20 years of experience, will start a new position as the managing executive producer at Troika.

He will lead the entertainment brand consultancy and marketing innovations agency’s facility in Hollywood, including the creative studio and live-action production subsidiary, Troika Production Group.

Troika Founder and CEO Dan Pappalardo said Tobin’s position is part of the company’s commitment to maintaining high production and delivery standards.

“His role includes an ongoing, formal training program for producers that we launched this year that will promote the scope, scale, and quality of our production capabilities at Troika, which he’s charged with leading.” Pappalardo said.

Tobin’s experience spans live action, visual effects, animation and design for commercials, digital media, and other creative brand content worldwide.

He joins Troika from a four and half year stint at Blind Inc. where he was an executive producer and producer on diverse projects including an interactive music video for Coldplay’s single ‘Ink, XBOX/Microsoft’s Jump Forward commercial and’s Your Story. He has also worked on commercials for AT&T, PGE, Moe’s Southwest Grill, Lunchables and Sealy Mattress.

Tobin also has a background working on the main title sequence for ‘The Girl with the Dragon Tattoo’ at Blur Studio, commercials for Chrysler and the Gatorade Billion campaign with A52, and We’re all in this together, an in-flight video for Method/Virgin America with Green Dot.

He spent three years with Farmer Brown working for TBS, CBS, Mark Burnett Productions, Al Roker Productions, The Ant Farm, Bunium/Murry & Endemol USA, and has won multiple awards including a Webby Award for Ink (Best Use of Interactive Video/Best Music Video/Best Animation), Telly Award-Silver for AXS, and Telly Award-Silver for DIRECTV Choice Xtra.

In addition, Tobin worked for world-renowned video artist Bill Viola for over six years, bringing his unique vision to life. Viola’s projects included: London National Gallery, Athens Olympics, The Getty Museum, Opera National de Paris, Guggenheim Museum, Munich’s EON Corporation and Anthony d’Offay Gallery.

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