Tomiko Iwata has been promoted to executive vice president and head of creative services at Fox Entertainment, said Charlie Collier, CEO of Fox Entertainment, on Wednesday.
Based in Los Angeles and reporting directly to Collier, Iwata is responsible for overseeing creative services for all of Fox, including experiential marketing. From special events to corporate hospitality, Iwata and her team build experiences for Fox’s highest-profile events and series, including brands and experiences such as Super Bowl LIV, FIFA Women’s World Cup, the broadcast upfronts, and series such as The Masked Singer, 9-1-1 and The Simpsons. In her expanded role, Iwata assumes these responsibilities across Fox Corporation’s entire company. Also, in addition to her Los Angeles-based staff, she now oversees a team in New York.
“From program development meetings to the Super Bowl, upfronts to the U.S. Open, Tomiko and her team don’t just host events, they platform branded experiences that are second to none,” said Collier in a statement. “As Tomiko and her team have taken on more responsibility and extended the creative services reach well beyond entertainment, it is only natural that Tomiko’s efforts are recognized. I’m thrilled to work with Tomiko in her new role and look forward to seeing the way she and the team extend the brand through first-rate experiences and events.”
Since 2011, Iwata has served as senior vice president, special events, creative services group for Fox. In that role, she spearheaded production design on a broad range of events, including red-carpet premieres, show launches, FYC screenings, Tastemakers, Golden Globe and Emmy VIP parties; executive-produced live events, such as the broadcast upfronts, TCAs and the Fox Arts + Innovation Summit; executed experiential marketing stunts at Super Bowl LI, SXSW and the Essence Festival, as well as multi-city activations and single destination executions; and designed and delivered a complex array of hospitality services and social activities.
Additionally, she oversees and provides art direction to the creative services in-house design team, which creates graphics for corporate meetings and presentations, such as the broadcast upfronts, as well as webcasts, premiere parties, hospitality travel programs, experiential marketing activations and a multitude of specialty projects.
Iwata is a longtime member of Fox’s creative services staff, having originally joined the company as manager, special events in 1998. Following her promotion to vice president, special events, creative services group, in 2004, Iwata helped oversee the restructuring and expansion of the creative services department.