As this year’s holiday gift, creative and branding agency Troika Media Group is giving a specially commissioned piece of art by Los Angeles-based artist Claire Salvo as a non-fungible token (NFT) to its clients and partners.
Without revealing the piece, the Troika Holiday NFT is “an original piece of artwork that symbolizes the joy of the new year and serves as a reminder to celebrate all that our friends and colleagues have accomplished,” according to the company.
Salvo was recently featured by Rolling Stone magazine as one of five artists selected to create one-of-a-kind artwork inspired by the Bored Ape Yacht Club (BAYC) NFT project. Salvo uses everything from Bic pens to dollar bills to pantry items to create original works of art. She also partnered with Toms on the Me/We project, which showcases survivors of sexual assault. Salvo can be followed on Instagram @clairesalvo.
Invitees – Troika partners who have been specifically invited to participate – can claim their NFT from Troika by signing up on the registration page by January 31, 2022. Once that’s done and registrants’ digital wallets have been created at Redeeem, they will receive updates, a behind-the-scenes video and a personal greeting from the artist.
Each owner’s asset-backed NFT will include a unique numbered digital copy as well as a fractional share of the original work, located in Los Angeles. Using smart contract technology, NFTs can be programmed to pay pre-designated royalties. In the event these NFTs are sold, Salvo has designated a percentage of secondary sales to the charity First Descents, which provides outdoor adventures for young adults impacted by cancer and other serious health conditions.
In 2021, Troika has gotten deeply involved with fintech and NFTs, having acquired fintech company Redeeem in May. From there, the company launched Troika IO, with Redeeem founder and CEO Kyle Hill serving as head of crypto at the new company.
[Cube image courtesy of Claire Salvo]