MotorTrend Group, the world’s largest automotive media company, tapped Troika/Mission Group (TMG) to rebrand Discovery’s car-focused Velocity network into a broader destination for larger audiences: MotorTrend TV.
It also worked with the network—led by Creative Director Greg Stein and Art Director Nancy Bell—to create a brand design intended to appeal to a wider audience than just car enthusiasts.
Based on that new and broader brand point of view, Troika delivered to MotorTrend a new on-air brand package and marketing toolkit. The package was then incorporated into an overall network rebrand that was executed by the MotorTrend internal creative team led by Stein, Senior Producer Tom Heijne and Senior Editor Peter Timlin.
The new on-air brand package went live in November.